It does not support group messages, gifs, videos, voice or video calling, or payments. Keep in mind, screenshots can still be taken! Additionally, Secret Conversations currently only support messages, pictures and stickers. Only one device can store the conversation, meaning a Secret Conversation started on a mobile phone cannot also be viewed on a tablet.

Senders can choose the length of time the message is viewable from just five seconds to 24 hours. The messages are encrypted end-to-end, meaning only the sender and the recipient can see the message – even Facebook cannot view them. What are Secret Conversations?Įxpected to fully roll out by the fall, Secret Conversations are Facebook’s way of adding an extra layer of privacy to messages sent via the app. So what does that mean for marketers? That’s the question we’ll answer in this post.

With messaging apps such as WhatsApp already providing its customer base with a similar option, it was only a matter of time before Facebook did too. This end-to-end encrypted message service is the latest enhancement aimed to not only help businesses conduct more business online (more on that later), but also provide more features to its one billion active users.

Plus, enhanced Messenger features, such as bots, streamlines communication between businesses and customers.Īnd now, Facebook has started to beta test Secret Conversations.

The app also allows users to send payments, order an Uber, and make voice and video calls. This includes adding new features to their Messenger app.īack in April, Messenger launched scannable codes, which help customers to find your business that much easier. Therefore, it’s no surprise that Facebook is continuously testing new ways to help enhance the customer experience on Facebook. For most businesses, Facebook is the primary social media driver of referral traffic, conversions and sales.

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